I’m a Dad with three young kids who will grow up and eventually become new drivers. With this in mind, I decided to start FirstRide - a careful selection of safer, cooler, greener cars for young drivers. Only cars with the highest safety rating are considered, but they also have to be fuel-efficient and stylish too.
If you’re fortunate enough to be a dad (or a mom) and you’re looking for a safe car for your kids, FirstRide is a list of cars I’d put my own kids in too. Maybe you’re 30 and looking for your first new car? That’s good too! Over the years, we’ll try to develop stronger ties with manufacturers and dealers to bring more transparency and simplicity to the car buying process and build FirstRide into a trusted brand to help people choose and buy their first new car.
Grant Lyons, founder FirstRide Cars
FRMAG Vol.4 - The Cape Town Issue
http://www.greenermags.com/frmag/2010/01/frmag-4-the-cape-town-issue/
loading…